Sales experience. Marketing expertise. One point of view on revenue.

I started my career in sales — and that never really left me. After over a decade of selling, I moved into marketing, and the difference was immediate. I understood what sales teams actually needed, I understood how buyers thought, and I stopped treating marketing like a brand exercise and started treating it like a revenue tool.

My career has been agency-side — but not in the traditional sense. I have held direct accountability for strategy, budget, and pipeline across multiple sectors simultaneously. That breadth is not a limitation — it is an advantage. While most people spend their careers going deep in one industry, I have navigated the commercial pressures, buyer dynamics, and growth challenges of regulated financial services, cybersecurity, enterprise software, and institutional investment all at once. That exposure sharpens your thinking in ways that a single-sector career simply cannot.