https://walters.digital/blog/categories/strategy/Recent content in Strategy on Stephanie Walters — B2B Revenue AlignmentHugoen-gbSun, 15 Mar 2026 00:00:00 +0000https://walters.digital/blog/b2b-marketing-strategy-principles-that-last/Sun, 15 Mar 2026 00:00:00 +0000https://walters.digital/blog/b2b-marketing-strategy-principles-that-last/<p><strong>Most B2B marketing trends have a shelf life. These six do not.</strong></p> <p>The channels shift. The technology changes. Budgets get cut and rebuilt. But the underlying principles that make a B2B marketing strategy commercially effective have stayed remarkably consistent – not because the market is slow to evolve, but because the fundamentals of how businesses buy from each other have not changed as much as the tools used to influence them.</p>