Walters.Digital
Work With Me

Two ways to start. One rule: understand the problem before the solution.

Every engagement I take on — whether it ends up as a retained partnership or a defined project — starts with a scoping conversation. That call costs nothing. It is where we work out what is actually happening in the business, what the right scope looks like, and whether I am genuinely the right fit for what you need.

Every engagement begins with a free scoping call.

Layered paper-cut topographic illustration representing the structural nature of a revenue engagement.

Retained engagements

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Revenue Alignment, Fractional CRO, Fractional CMO.

Commitment Minimum 3 months

Who this is for

B2B businesses at any stage that need senior revenue or marketing leadership on a part-time basis. I work predominantly with technology companies and financial services organisations, though the problem of misaligned sales and marketing functions shows up across every sector.

How it works

  1. Book a 30-minute call using the link below
  2. We talk through the business situation, the revenue gap, and what leadership looks like right now
  3. If there is a genuine fit, I put a scope and engagement structure in writing within one week
  4. Minimum retained engagement: 3 months
Book a 30-minute call

Defined scope work

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GTM strategies, ABM playbooks, demand-gen builds, messaging frameworks, and more.

Commitment No retainer

Who this is for

Marketing and revenue teams with a specific deliverable in mind and a timeline to meet. Useful when you are between hires, launching something new, need a senior outside view on a specific problem, or simply need capable hands on a contained piece of work.

How it works

  1. Use the contact form to describe the project in a few sentences
  2. I come back within 24 hours to schedule a scoping call
  3. You receive a written quote within 48 hours of that call
  4. Work begins once scope is confirmed — no retainer, no ongoing commitment
Send a project brief

The method

What every engagement looks like

Diagnose. Align. Execute. Measure.

  1. 01

    Diagnose

    I start with the real situation — not the brief, the situation. What is actually happening in the business, in the funnel, and between the functions. The gap between what the data shows and what the team believes is usually where the most important work begins.

  2. 02

    Align

    Map the gap. Define what good looks like. Get sales and marketing working from the same definitions, the same data, and the same targets. This is not a workshop exercise — it is a structural change that holds.

  3. 03

    Execute

    Build the motion. Campaign architecture, program builds, team structures, tooling decisions, and execution plans — not decks full of recommendations that sit in a folder. I work alongside the team through delivery.

  4. 04

    Measure

    Reporting is set up at the start, not bolted on at the end. I track what matters, report on pipeline contribution, and adjust based on what the data actually says — not what the original plan assumed.

Next step

Let’s find the fit.

30 minutes, no deck, no obligation. We work out whether this is the right shape of engagement before anything else.

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